Wood transformation need to firmly grasp the new normal "
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State wood and wood products circulation association established a full 30 years. This 30 years, China's rapid development of wood. With the grand process of the great cause of building a well-off society in an all-round way, China timber and wood products industry and continues to expand the scale of enterprises, the emergence of a & ldquo; Nature & rdquo. & ldquo; power Dekor & rdquo; & quot; Sichuan Shengda & quot; leader enterprise. They are not only the representatives of the advanced productive forces, but also the cornerstone of the sustained and healthy development of the industry. The growth of these outstanding enterprises led the transformation and upgrading of the wood industry.
& nbsp; & nbsp; & nbsp; at present, China's economic development into the new normal, from rapid growth to high-speed growth, the mode of economic development is from the scale and speed of the extensive growth to the quality and efficiency of the intensive growth, the impetus for economic development is from the traditional growth to new growth points. Understanding the new normal, to adapt to the new normal, leading the new normal, current and future a period the logic of economic development of our country, also is wood industry were depth adjustment and reform to firmly grasp the background.
in the weak market situation, the core competitiveness of the wood industry is the high quality products and service.. It directly determines the consumer shopping experience, but also the relationship between the enterprise and the consumer closely degree. In the future, the wood industry should work hard to meet the needs of consumers in quality and service.. However, China Consumer Association recently released a comparative test results are so less pleasant. The results showed that a ecological plate samples formaldehyde to release a quantity to exceed the standard, and most joinery board product identification information, most of the goods only the brand name no manufacturer name, rank, date of production and the information. Individual businesses and even put forward according to the buyer's needs, in the plate free print brand, in order to opportunistic against the interests of consumers. Therefore we construct a unified national timber and wood products commodity quality and after-sales service can be traceability system, in contrast, which to improve product security capabilities to prevent fake products to disturb the market, protect the rights and interests of the legitimate operators and consumers is crucial.
technology is the first productivity, talent is the first resource, innovation is the first driving force. Wood enterprise technological innovation is to promote enterprise development and industry progress of a big help. However China's timber industry technology innovation also mostly pauses in the primary stage, whether it is the core of the wood technology or management methods, enterprises need to establish a correct strategy of innovation of technology, should not only focus on the role of entrepreneurship, increase publicity of excellent wood brand successful experience, more attention should be paid to strengthen education and improve the quality of human capital, strengthen personnel training, practicing hard exercise to benefit the internal organs, enhance the ability of technological innovation.
according to industry analysis, 2015 will be the key industry consolidation, wood industry will usher in a white hot competition period. The competition between small and medium enterprises will become more intense, capital and brand will face greater challenges. While electricity is the new trend of the future development of the wood industry, the Internet, networking, cloud computing, data of wood industry will bring profound influence, learn to use new business mode to seize the market, is under the new normal wood enterprise in the fierce market competition to win the key.
& nbsp; & nbsp; & nbsp; wood industry restructuring and development only firmly grasp the new normal, enhancements to speed up the transformation of economic growth mode of consciousness and initiative, both products and channels, timely attention to the change of industrial policy, establish confidence, grasp the opportunity, adjust their thinking, building the Chinese dream multi-storey wood industry can be expected.
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