China's furniture industry entered a period of low speed development
“ 2014 national economic development overall downward trend, the furniture industry is also from the rapid development phase of the development stage, the furniture industry has entered the shift period. ” Zhu Changling, chairman of China Furniture Association, introduced the status quo of the development of furniture industry in the twentieth China International Furniture Exhibition held recently by the 2014.. Zhu Changling said that although the growth rate of the industry development is reduced, but the development of the brand is still relatively fast, the market industry convergence is also accelerated, the industry has changed from quantity to qualitative improvement.
it is reported that, 10 years 2001~2010, the growth rate of the furniture industry remained at around 30%, the rapid development of the industry. And 2014 on half of the furniture industry growth rate is 12%. 4859 above scale enterprises the main business income of 3282.1_yi billion yuan, growth of only 12.87%, 4.30% production growth, but a total profit of 17.63 billion yuan, increase of 17.32%, total taxes 98.8 billion yuan, growth of 15.0%. Zhu Changling said that although far below the average level of 30% years, but for furniture, has changed from the amount of growth to quality.
& nbsp; & nbsp; & nbsp; Zhu Changling introduced, during the first half of this year, export furniture industry completed $246 billion, fell 5.8%. This is following the 2009 furniture export first appeared negative growth after the second appear negative growth. Although the growth rate of the industry development is reduced, but the development of the brand is still fast, the market industry convergence is also accelerated, most of the furniture stores to home stores, store building continues. Expanding home stores have an effect is double, the hand, with increasing of brand stores across the country, brand enterprises follow stores gradually to the cities at all levels, the dealer team also grows further. On the other hand, the expansion of the store makes the competition more intense. In the continuous expansion of the store at the same time, the furniture industry, electronic commerce development faster, the future will will have a great impact on the traditional mode of furniture retail, but completely replace furniture store is less possible. In addition, the China International Furniture Exhibition as the representative of the major domestic furniture exhibition gradually formed the scale, the development of the exhibition greatly promoted the overall development of the furniture industry.
in recent years, China's furniture industry has gradually improved the level of technology, with many of the world's advanced equipment, some enterprises can completely compare with foreign standards. However, the industry development is not balanced, the small and medium-sized enterprise in the industry, the concentration degree and the labor productivity is not high. The current refined furniture industry is the industry of high inventories, products and not according to the need to customize, but the enterprise according to the previous sales and consumer trends for the future anticipation to organize the supply chain production, such enterprises need to bear the cost of procurement, warehousing, inventory and huge. At the same time, the enterprise failed to adapt to the rapid changes in consumer demand, failed to comply with the trend of the timely adjustment of product and marketing strategy, and eventually eliminated by the market.