How to win the home enterprise in the era of big home?
& nbsp; & nbsp; in a new round of home industry integration must accelerate create a set of product design, R & D, manufacturing, brand, marketing, service in one of the new business model, so that all kinds of household products, services and brand to achieve the organic integration of < br / >
the golden nine silver ten hot market, in the last one or two years is not staged. In under the influence of macro economy from rapid growth to the shift of rapid growth, and the real estate market adjustment of multiple factors, home market also felt the incoming bursts of cold, even in the traditional sales season, the market still appears to be very dull.
transformation, which is almost common problem for every household enterprise in the current market situation has to face.. A key issue is the transformation of enterprises, Home Furnishing, where is the way?
recently, the domestic leading enterprise Optima Group Chairman Yao Liangsong said in an interview, home industry is urgent need for a new round of industry reshuffle and integration. This round of consolidation, will enable a number of unable to adapt to the pace of market competition enterprises out, but more important is, can create real & ldquo; home age & rdquo; that makes the home industry usher in new opportunities for development.
in fact, as early as a few years ago, there have been many home enterprise proposed “ home ” marketing concept. However, in the eyes of Yao Liangsong, in the past, people more the & ldquo; home & rdquo; as a kind of comprehensive stores form, just put different brands of products together in large stores, so that consumers in an array of home store experience & ldquo; & rdquo; shopping fun. This build big supermarket in home market business model, only in a certain extent to the consumer provides a convenient, but they cannot really to consumers provide station, at home integration solutions, unable to meet consumers personalized consumer demand.
& nbsp; & nbsp; & nbsp; because of this, Yao Liangsong thinks, in a new round of home industry integration must accelerate create a set of product design, R & D, manufacturing, brand, marketing, service in one of the new business model, make all kinds of household products, services and brand real now organic fusion together to create new competitive advantages.
in this sense, the era of big home is destined to become a collective Carnival and feast. Any home enterprise can not embrace &ldquo alone; the era of big home ”. However, can let the feast real seats, you need to rely on the leading enterprises to play a leading role in a good integration of resources and the build of the platform, the real production and operation of different household products quality enterprise integration together to form the integration of the main body of market competition, thus releasing & ldquo; 1 1 & gt; 2” competitive market, the formation of a more powerful brand influence eventually wins together in the & ldquo; home age & rdquo;.
of course, any business model of innovation, need to continue to demonstrate and explore, and consumers from familiar with the ultimate recognition of the process is also required. Therefore, “ big home era ” the arrival of Optima and other leading companies also need to make more efforts.
& nbsp; & nbsp; & nbsp; to be sure, in the home industry is about to set off a new round of the wave of consolidation in the situation under, who start sooner, who are more likely to lead the development trend of the commercial; who can become the leader in the integration of industry resources, who are more likely to be won in the & ldquo; home age & rdquo;.